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The traditional sales cycle is dead

Today the way B2B buyers get info and make decisions has changed. Buyers now have unlimited access to information and a wide range of potential suppliers. There are multiple touchpoints across the customer journey. As a result the traditional way of selling: prospecting, making calls and sending out a proposal is no longer enough to grab your customers’ attention and stand out. Sales enablement has to do more.

Sales enablement in 2023

Sales enablement arms sales teams with the content, intelligence, tools and training to be more effective. The goal is to make sales easier, convert more leads and close more deals. It plays a key role supporting the sales team by:

• Engaging customers throughout their journey and providing them with the right content at the right time
• Providing educational, highly immersive, and to-the-point content
• Ensuring customers have a seamless experience
• Arming sales teams with the intelligence and insights they need

Sales enablement services

Studio Laker provides the following sales enablement services:

• Sales content: high impact sales presentations, case studies, one-pagers, animations and infographics which enable the sales teams to convert opportunities.
• Account intelligence: competitive analysis and business insight which arms sales teams
• Training: which educates sales and ensures a consistent message across teams

Contact us to find out how we can support your sales and marketing teams.